HYPNOTIC HYPNÔSE

Lancôme's new fragrance, housed in a lovely glass bottle, is HYPNÔSE (30 ml, $58). Represented by Polish-born, Toronto-raised model Daria Werbowy, it's a warm, woody oriental with absolute vanilla at its heart and the rare essential oil vetiver as its base. Available at Lancôme counters across Canada.

VERY COOL WATER

Davidoff's perennial favourite male fragrance, COOL WATER (75 ml, $60), has a new spokesman. Six-foot-three waterman extraordinaire Laird Hamilton, son of '60s surfing legend Bill Hamilton, is a virtual living legend for his proficiency in all water sports and his ability to ride the biggest waves imaginable. "What attracts me to this fragrance is that it has a fresh feeling, a fresh smell and it is just simple," says Hamilton. "The simplicity of it makes it unique." Available at department and drug stores across Canada.

FLAGRANT FRAGRANCES

Body odour, unfortunately, is an ongoing concern for men, whether they're at home, in the office or at the club. TAG BODY SHOTS ($6.99), a portable body spray applicator, solves the problem of being smelly away from home. Available in five scents - Lucky Day, First Move, Midnight, After Hours and Wild Card - Tag Body Shots consist of small, replaceable fragrance cartridges designed to snap into a portable and reusable holder. Packages of two refill cartridges also retail for $6.99. Available at food, drug and mass merchandise stores across Canada.

JUST ONE FIXX

Taming hair is sometimes truly challenging, but London-based stylist Charles Worthington's SMART FIXX line aims to make it easy. The nine-product line includes water-activated gel H20 STYLING STRIPS (20 strips, $12.99); the QUICK FLICK WAX STICK ($9.99), perfect for dry hair that needs a bit of definition; and IRIDESCENT GLOSS POLISH ($9.99), which adds a nice shimmer to dry or wet hair. Go to www.smartfixx.com for insider secrets, "how to style" advice and insight into trends. Available at select drugstores and mass retailers across Canada.

THE NAME OF THE ROSÉ

Ladies longing for a little liquid luxury have found it in DIAMANT ROSÉ BY JEANNE LOTTIE (30 ml, $85). This fragrance, designed exclusively for Jeanne Lottie, combines flowers, spices and woods with hints of satin-petaled flowers, grasses and leaves, as well as hints of tangerine, freesia and Tuberose flower. The gift set includes a Jean Lottie gift bag, a vintage-inspired handcrafted crystal bottle and the 30 ml spray. And a portion of all sales will go to a breast cancer research charity. Available at the Jeanne Lottie Boutique in Toronto, and selected retailers, and online at www.jeannelottie.com.

PUBLIC PEEL

Axe's latest clever marketing tactic is the Order of the Serpentine (www.orderoftheserpentine.ca), an online "brotherhood" founded in 460 BC (!?) dedicated to cleansing young men (Axe's target market, coincidentally enough) of the shame of questionable hook-ups. It's all a tongue-in-cheek means of promoting the company's new product, AXE SNAKE PEEL ($6.99 - $7.99), featuring "an exfoliating blend of cactus oil and desert minerals." Those willing to make online confession have until April 28. Winners win a complimentary Clean Conscience Kit (including a bottle of Axe Snake Peel), an orange towel, and a DVD copy of Spike TV's recent expose on the "Brotherhood." Go to it, gents.

WHITE ON BLACK?

There are few things more annoying than white marks on a black dress. Don't act like you don't know what I'm talkin' about, girl. Formulated with TriClear, DEGREE WOMEN ULTRA CLEAR (48 g, $4.99) promises to eliminate such embarrassing scenarios by rolling on clear and staying that way (ie. no little white clumps. How attractive is that?) Twenty-four hour odour and wetness protection is promised. Go to www.littleblackdressapproved.ca for more info. Available in drug, grocery and mass merchandisers across Canada.

SUN DONE

With the long winter nights finally giving way to longer spring days, anxiety over sun exposure is bound to increase. Those looking to protect themselves from too much sun can turn to OLAY COMPLETE TOUCH OF SUN DAILY UV FACIAL MOISTURIZER (75 ml, $19.99). This new product, endowed with SPF 15 sunburn protection, moisturizes and builds colour for the first five to seven days of use, then maintains it with regular use. A touch of sunless tanner leaves skin with a sun-kissed glow - with no streaking. Available across Canada wherever Olay products are sold.

PEDI POWER

After hiding your feet in warm socks and boots, your pale, winterized tootsies are likely anticipating a nice long season of sandals and flip-flops. Recognizing the time and expense of regular pedicures, Revlon has decided to facilitate a do-it-yourself pedicure process. With the new EXPERT EFFECTS system, even the clumsiest hands can bring easy beauty to your feet. This line of seemingly ergonomic tools allows you to clip (Toenail Nipper, $21.95), file (Curved Nail File, $9.95) and buff your little feet to pedicure perfection. Best are the Hands-Free Foot Smoother ($14.95) which allows you to plunk down the smoothing stone just about anywhere and exfoliate your feet while otherwise occupied, the easyto-use All-Around Pumice Stone ($7.95) Ñ which resembles a sort of pumice-based version of brass knuckles Ñ and the Flexi-Buff Foot File ($14.95), whose extended handles allow for easy scrubbing without the bizarre body contortions. And the finishing touch? A light, slightly iridescent sheen with Revlon's Oh La La Lilac nail enamel ($5.50). Available at mass retailers and drug stores across Canada. HG

STICK HANDLING

Want to keep lips soft and shiny for longer? L'Oreal Paris's new COLOUR JUICE STICK ($10.50) uses oils and polymers to capture the shininess of gloss in a lipstick. Lips are left moisturized, not sticky. And the bouquet is irresistible. Available in ten natural shades in drugstores and mass-market retailers across Canada.

A HISTORY OF VIOLET

Need a little colour in your life? IGORA VIOLET CRUSH ACTION PAINT ($11.95) is a temporary hair colour guaranteed to make your life that much more interesting - for awhile anyway. Other colours include Ruby Craze, Red Spark, Yellow Flare and Orange Glow. Softer or paler tones are accomplished via a Pastel Mixer. Available at fine salons across Canada.

FACE VALUE

Garnier recently announced Canadian singer-songwriter Chantal Kreviazuk as the face of NUTRISSE CREAM nourishing hair colour. Says Daniel Fafard, Garnier's Senior Vice-President, Consumer Product Division: "Chantal showed us how she has kept her down-to-earth and genuine personality even with such an impressive list of personal and professional accomplishments as she has." Those accomplishments include writing for the likes of Avril Lavigne and Kelly Clarkson, and releasing a new solo album, Ghosts of You, soon. Garnier Nutrisse Cream delivers rich, long-lasting colour while providing 100% grey coverage.

GO ORGANIC

All you Mary-Kate Olsen fans longing to tame your tresses the way MK does need only pick up some NATURE GIRL NATURE RINSE lemon thyme botanical cream rinse (8.5 oz, US$36). The luxury beauty care line, concocted by Rich Hippie creator Nanette Pallrand, uses organic ingredients culled from farms around the world to create hip, chic and healthy products. Designed for normal hair, Nature Rinse is a super rich and moisturizing conditioner rich in minerals, Vitamins E, A and D, and protein. Available online at www.nature-girl.com or at Vancouver's Baccis At Home and Not Just Pretty in Victoria.

Similar nature-based benefits are to be had with THE HEALING GARDENORGANICS FIG &LAVENDER COLLECTION (individual prices range from $11.95 to $13.95). Created with real organic fig and lavender extracts, the collection - which includes body lotion, wash and mist, bath soak, and pillow &room spray - is a potent and vital means to renew and refresh your skin. Available at most drug and mass retailers across Canada.